Partner Hub
Starbucks | Desktop, Tablet, Mobile
Information Overload to Task-Focused Simplicity
Designed Starbucks' primary employee platform from the ground up, transforming an existing complex, difficult-to-navigate experience into a task-focused hub optimized for speed and clarity. The redesign improved usability by 32%, increased partner approval by 48%, and achieved 100% task completion on key workflows.
Problem
The experience became increasingly difficult to navigate due to usability challenges, complex information architecture, and an outdated visual design.
Partners struggled to quickly find information and complete essential tasks, creating an opportunity to modernize the platform and better support Starbucks' workforce.
Solution
I led the redesign of Partner Hub from the ground up, focusing on the needs of Starbucks' largest user group: The coffeehouse partners.
Through surveys, interviews, and usability testing, I identified the most important tasks and the biggest sources of friction within the experience.
Using these insights, I redesigned the site's navigation, improved the information architecture, modernized the visual language to align with Starbucks branding.
Results
32% increase in System Usability Scale (SUS) score.
48% improvement in partner satisfaction and approval.
100% task completion success rate for multiple high-frequency workflows.
Strong gains in perceived efficiency and ease of use.
Designing around what partners actually need
Converted link heavy pages to prioritize the most used content with the ability to explore further as needed.
Simplifying Navigation, Elevating Usability
Converted a complex mega-menu navigation to focus on areas with the greatest impact to partners, supported by research and testing.
Feedback
"It's much more functional than the old Partner Hub."
"Easy to navigate to as my task is very front and center."
"Content is so easy to find, there is no guesswork."
"Having the buckets of work and communication easily visible makes it easy to execute certain tasks."